move the middle.

Every dot is a piece of content.

The bigger the dot, the more engagement it got.

Lines connect content that is shared by the same people.

trust : engagement

X AXIS: how much people trust public institutions.

Y AXIS: how much they engage.

The coloured areas are population segments. The larger the area, the more people are in it.

The middle is big and quiet.

Most people sit low on the map. They see far less political content than the edges produce.

Broad public support is won or lost with them, not at the loud edges.

More engagement means the same people, louder.

This campaign tripled engagement.

But it reached one segment out of seven: the segment already on its side.

This is why we’ve become so polarised.

Content stays where it starts.

Platforms show your posts to the people most likely to react. That is your base.

The content circulates inside it but rarely crosses into the segments you need.

Connect with new segments instead.

Kyma matches your campaign to creators by where their audiences sit.

Each creator's audience becomes a segment you can reach and measure.

Every partnership is disclosed to the audience.

Then we measure what moved.

Kyma optimises for persuasion, not cheap likes. It tests multiple message variants across multiple creators to show what lifts reachable segments furthest.

Political post engagement is compared with creators' 90 day baseline engagement to gauge their audiences' receptivity.